30th December, 2015 No Comments
Recently Amazon announced they are opening a real bookshop, with plans to open more. It was a bit of a surprise to many, but I’m sure they have their reasons. It did though get me thinking about my recent reading habits which have a business focus.
If you are starting a business, running a business, or want to develop your business career, you can improve your performance and increase your chances of future success by learning from the experiences of others. I can’t think of a better way to do this than read a book. It’s portable, always there, you can dip in and out, and with e-readers can be read anywhere, at any time, on multiple platforms.
For me, it’s not about the textbook stuff, or those succinct checklists, but a book that tells a story, based on real life. I want to know about the mistakes made as well as the successes. Is starting a business successfully or turning one around, based on sound business strategies, innovation, gut feeling, risk taking, luck, who you employ etc, and how does it all fit in with the ups and downs of life in general?
There are literally tens of thousands of books listed in the ‘business’ category at Amazon. Whilst I love nothing better than browsing through a bookshop on the high street, with platforms like Amazon, there is the distinct advantage that you can read reviews from those that have bought them, can view lists of books with similar content, and with e-books start reading immediately. There is though nothing to stop you, having chosen your read, to placing an order for a physical book from your local bookshop.
Hidden within the business books section are some real gems, books that do tell a real-life business story, provide a different perspective of well-known entrepreneurs and businesses in the news. Some are better than the usual thrillers and horror stories, with some you just couldn’t make it up! Above all you will learn from the business experience of others.
For new readers of business books, a good place to start would be with the celebrity entrepreneurs such as Richard Branson, Alan Sugar, and the ex-dragons. Building a restaurant business is pretty tough too, so there are also good books by celebrity chefs. You will be spoilt for choice as many have written follow-ups or multiple books on similar topics.
Outside of these my own favourites are:
Best Served Cold: The Rise, fall, and Rise again of Malcolm Walker (Iceland)
easyLand: how EasyJet conquered Europe
Barbarians at the Gate
Enron – the Rise and Fall
Hubris: How HBOS wrecked the best bank in Britain
The last four are stories about large corporations – but the issues raised in these can still provide an insight into the world of small business – there are just more people involved and a few extra 0’s on the figures.
Finally if you are of a certain age with fond memories of the British products and brands we used to know so well there is: Surrender – How British industry gave up the ghost.
Once you have satisfied your appetite with business books, the next area you could turn to is the politics section, particularly books about those in power and how government works. Most of these do fall into the ‘you couldn’t make it up’ category!
Written by John Mitchell, CEO, Enterprise First
If reading some of John’s recommended books inspires you to start your own business, contact us to find out if we can support your business through Start & Grow.
Do you have any favourite inspirational business books? Let us know the title and your thoughts below…..
17th December, 2015 No Comments
A good business strategy and effective management involves planning for success. However, how many businesses know how to manage growth when opportunities start to present themselves?
Growth can cause problems by stretching resources putting pressure on cash flow or committing too much of the business capacity to a single project/client. Typically any one of these would place what is ordinarily a stable, cash positive and sustainable venture, into “forced expansion” and possibly turmoil.
Growth is a wonderful challenge, but a stressful one, if a business is not prepared for it. Here are six tips to aid in managing success and avoiding forced expansion.
1. Control and measure your marketing and promotion
Identify and monitor where your prospective clients have come from so you can tweak marketing activity to increase or decrease lead generation eg Press release, pay-per-click sponsorship or ad placements.
2. Understand your service/ production capacity
Endeavour to have an accurate understanding of your businesses capacity/ availability to provide a product or service over a period of time. With this knowledge, a business can control its production flow rate, pledge order commitments that can be achieved and have the ability to manage quality and resource requirements. If a business reaches maximum capacity regularly then an informed growth strategy can be implemented.
3. Spread the risk
It’s often hard to turn work away. A client may want more and more from you if you are doing everything right but be careful one doesn’t account for too much of your turnover.
Consider the following options
Develop a multiple income stream e.g. vary the industries you target a little so trend/ market changes and its impact can be defused and not affect you directly.
Set yourself targets which define the max level any one project will account for your turnover.
4. Price right
If the demand for your service is medium/high but you don’t wish to grow too fast then modifying or increasing your pricing policy can be a good way of managing the volume of interest but retain the quality of clients you seek. Combining this with the control on marketing mentioned above is a very powerful mix.
5. Partnerships and referrals
Consider developing partnerships or referral relationships with competitors and/or related organisations. Funneling work to others can be profitable if a referral-fee structure can be arranged for times when you are not able to commit, a competitor has also been turned into an opportunity and you have dodged the negative PR effect of turning work down and the pitfalls of “forced expansion”.
6. Get a Mentor
It is always good to have an objective view from outside of the business to help identify issues, to aid in planning forward and be an experienced sounding board. Look locally for mentoring organisations and appoint one that has been there and done it before or is still doing it.
Written by Fardad Amirsaeedi, NBV Enterprise Solutions
If you are looking to expand or grow your business contact one of our partners for expert support and advice.
If you re a start up business with aspirations for high growth in the early years, the Start & Grow business support programme will be invaluable to you to help you reach your goals.
1st December, 2015 No Comments
Michael Heseltine has been heavily criticised for his recent comment that it’s probably as good a time as any to lose your job and find another, stating that the current jobs situation in Britain is exciting.
For those whose jobs are at risk, looking for another job is not your only option.
There’s probably never been a more exciting time to create your own job through starting a business. Opportunities abound, technology gives you access to a global market and there is a whole raft of invaluable support available. Enterprise and entrepreneurship have, in the past been less prominent options to the mass population than alternatives such as employment, higher education or apprenticeships but they are now moving firmly from the periphery and into focus.
If you have ever considered running your own business but don’t know where to start, or feel that you don’t have the ‘right’ skills – there is more than one way to become your own boss. Entrepreneurialism depends on the development of an idea that can be transformed into a viable business and as a practice, it is inherently risky. People who have become accustomed to being an employee may not necessarily be an entrepreneur but they are very likely to possess the skills, enterprising attitude and experience needed to run a business.
Starting a business with a proven business model and established brand can be one way to launch a business. Franchised businesses have weathered the recessional storm extremely well, which is hardly surprising when we consider how easy it is to quickly recall 5 popular franchises when asked.
Perhaps you are looking to buy a business or feel you have a strong product or service with a clear marketplace.
The most important thing to consider is laying down firm foundations for your business. If you cut corners at the start up stage you will be forever catching up and could cause significant difficulties for yourself. A sound business plan really is your route map on the road to success.
It pays dividends to talk to other people who have gone through a similar experience and are prepared to share their wisdom about not only the pitfalls but the positives, what helped them to achieve success. The UK is full of incredible business people who really do want to help you. In addition there is an excellent range of business support available to help you with
• Accessing finance
• Finding routes to market
• Making the right connections
• Putting together a business plan
• Knowing who to turn to when things are difficult
Give your new business the competitive edge by getting ready to launch your new business properly. You could be creating jobs for others as well as one for yourself as your new boss!
Written by Carole White, Chief Executive, TEDCO Business Support
If you are looking to start a robust business with the potential for high growth, and to employ staff, the Start & Grow initiative might be just what you’re looking for – a premium support package to help you start up and grow your business over 3 years.