Welcome > Case Studies > Coffee shop reaches new heights through Start & Grow with its delicious Chimney Cakes

18 Bridge Street
St Ives
PE27 5EH

Coffee shop reaches new heights through Start & Grow with its delicious Chimney Cakes

The help provided by Nwes has been invaluable in building my plan and motivating me through the tougher times Dean Castel, Oana's Coffee Shop

St Ives’ Oana’s coffee shop brings a traditional Transylvanian treat to Cambridgeshire. Chimney Cakes are a sweet pastry, cooked on a special spindle and topped with things like Nutella, cinnamon, coconut and sugar. But where did this decidedly delicious story begin?

Dean Castel took voluntary redundancy after 21 years as a Tesco manager. He wanted to be his own boss, and knew he could bring something new to the market.

After approaching Barclay’s, Dean was directed to Nwes for support in setting up and growing his business. Working with his Nwes Advisor Jean McNeil, he joined the Start & Grow programme. With Nwes support, he crafted a business plan, and built his skills in marketing and finance through training sessions provided by Nwes on the programme.

Dean knows the support provided was key to helping him develop his business and his tip for those looking to replicate his success is “Research every cost, even down to the mop head you need to clean your premises.”

Dean launched his business this March – less than a year after his first meeting with Nwes. Dean will employee three staff, so he’s bringing more than sweet treats to Cambridgeshire.

Dean Castel is a client of Nwes, delivering business support in Norfolk, Suffolk, Essex, and Cambridgeshire.

Through the Start & Grow programme Dean has received 15 hours of support and attended one training day.  He has made an investment into his business of £25,000 and has created 3 jobs.

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