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High St,
East Runton
NR27 9NX


It’s all go for Go Leisure

The subiness has a real potential for growth. Sam plans to invest and buy more restaurants and pubs, and emulate the success of this venture Sergio Aschettino, Business Advisor, Nwes

Sam Coates had always dreamed that one day he would run his own business. When he spotted a gap in the market for an American-themed grill on the North Norfolk coast, he jumped at the opportunity.

After seeking support from enterprise agency, Nwes, Sam launched Sammy’s Bar and Grill, under his Go Leisure business in East Runton in December 2016. He acquired the premises – a traditional English pub – in June 2016.

“It truly has been a roller coaster of a journey with massive highs and extreme lows” Sam explains.

“I’ve had many days when I’ve felt like throwing the towel in but, as all entrepreneurs will tell you, that is when you have to grit your teeth and kick on.” It is this drive and determination which has seen Sam overcome obstacles and challenges to welcome his first customer through the door in December 2016.

Supported by Nwes through the Start & Grow programme, Sam worked with Nwes Senior Business Advisor, Sergio Aschettino to fine tune his business skills in areas, such as business planning, finance and marketing. Sam was also able to take advantage of free workshops offered by Nwes to meet other aspiring business owners, and develop his knowledge and understanding in bookkeeping, marketing and financial forecasting.

Sam is already looking to the future, and growing his Go Leisure business.  “I would like to have another restaurant by this time next year, and multiply to four restaurants in 2018. Then accelerate our growth as my team gets stronger.”

Sam Coates is a client of Nwes, delivering business support in the East of England.

Under the Start & Grow programme, Sam received 55 hours of support and attended 2 training days.  He has created 2 jobs and invested some of his own finance into the business as well as raising additional funds of £350,000.

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