Welcome > Case Studies > Green lights for Amber Care

Green lights for Amber Care

Bronia Johnson from Market Rasen in Lincolnshire was previously employed as a manager in the health service when her position was made redundant in 2013.  This was the incentive she needed to set up her business.

Bronia’s dreams for Amber Care were big – she saw a service that supported its clients personal and social care in their own homes, delivered by a dedicated, vetted local team 24 hours a day and 7 days a week, to a catchment of up to 15 miles around Market Rasen.  She realised that whilst she had big plans she didn’t know how to start to pull her new business together so she contacted NBV (part of the Nwes Group)after seeing an advert in her local paper.

After attending one of the Group’s East Midland start-up seminars, Bronia met with Business Advisor, Natasha Travis who said “After Bronia was made redundant I spoke to her about a number of ways that we could support her to start her business, including the Ready for Business programme.

“She attended a number of sessions with myself where we went through her business plans.  These sessions helped ensure Bronia was ready to move forward with Amber Care, a domiciliary care provider.”

The Care Quality Commission (CQC) assessed her new business in readiness for the official launch in September 2013.  “I feel the Ready for Business programme gave me the support I needed, when I needed it most.” said Bronia.  “I am so proud of my business, and the support that NBV gave me when I was planning and setting it up has been invaluable.”

The future is bright for Bronia and Amber Care.  She now employs 25 and her catchment area extends from Market Rasen across to Gainsborough, North Lincoln, and up the east coast.  Bronia added “It’s fantastic to have grown so much in a relatively short period of time.  We’re now actively recruiting for up to 6 more staff.”

With continued support Bronia is ensuring that the office infrastructure is in place to support the increase in paperwork that will come with the increase in staff and in client levels.

Bronia Johnson is an NBV (part of the Nwes Group) client which supports businesses in the East Midlands.

Under the Ready for Business programme Bronia received 52 hours of support, 7 days of training, invested £5,000 into the business and has created 25 new jobs.


Cavendish Enterprise Logo Cavendish Consortium Ltd.
Leigh Court Business Centre
Abbots Leigh
Bristol BS8 3RA

Built by Accent Design Group Ltd.


E: [email protected]