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Lack of choice in children’s fashion leads to launch of new online business

We have received a lot of help and guidance from Business West, especially through the useful webinars on marketing and sales; its also good to know that we have access to the chambers of commerce if we ever need advice on legal matters Lucy Taylor

Hip Little People was launched by Lucy Taylor and Kelly Vega after seeing a lack of availability for what they were looking for in children’s fashion.

The pair decided to launch an online fashion boutique selling clothes, toys, books, accessories and décor for young children up to the age of seven. HLP Specialise in selling local products that are ethically produced and are of high quality; they also source products from around the world mainly from Nordic countries.

Finding the funding they needed was a major challenge for the two partners. Both partners also have one year olds, which made launching a business that little bit harder.

Working in unknown areas was also a challenge for the business. Importing products was one of these challenges, importing from Europe was something that needed guidance and support.

The Start & Grow team ensured both partners successfully applied for a SWIG start up loan of £8,000. The team then provided them with help and guidance in areas like marketing and sales. The partners were also given one year free membership to the Business West Chamber of Commerce, which will provide them with further support and access to networking events and helpful workshops.

Lucy Taylor and Kelly Vega are clients of Business West, delivering business support in the The South West.

Under the Start & Grow programme Lucy and Kelly received 32 hours of support and attended 3 training days.  They leveraged finance of £16,000 and created 2 jobs.  The future brings ideas of exploring new markets, particularly export.




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